Ultima Prime
Uncover Your Store's Hottest Zones
Gain actionable insights into the hottest spots of your store and make data-driven decisions for store layout. Perform A/B tests for product placement, optimize your prices and marketing strategies, and more with Ultima Prime
Ultima Prime Solutions
Accurate Heatmaps. Optimized Product Placement.
The heatmap data generated by the Ultima Prime sensor is the projection of the total dwell times of customers on your store layout. The heatmap represents areas within the store that receive the most and least customer traffic.
By analyzing these heatmaps, business owners can gain insights into customer behavior and make data-driven decisions regarding the store layout, product placement, price optimization, and marketing strategies.
Ultima Prime features a high base resolution and a unique grid system. This allows you to zoom in and analyze even the smallest sections and see the attraction levels for each grid of your store. Ultima Prime can even record the attraction duration for a specific product or item.
Privacy-Focused, GDPR-Ready Analytics
With our proprietary AI on CHIP technology, data is processed on-device, transmitting only non-identifiable insights.
We prioritize privacy and our technology helps us comply with GDPR standards approved by leading European institutions.
Unlike sensors that require a battery, Ultima Prime offers a battery-free solution. Thus, it prevents problems such as replacing the battery after it runs out, data interruption, and instead of manually obtaining the data, it prevents data loss by automatically uploading it.
Identify Best Performing Zones.
Zone Analytics allows retailers to improve their marketing activities, in-store operations, and overall customer experience. Through Ultima Prime, you can discover which zones and products attract the most customers and use this information to increase customer engagement, satisfaction, and happiness.
A single Ultima Prime sensor can cover 120 square meters from a height of 4,5 meters. This means fewer sensors are needed to measure store zones, decreasing your hardware costs.
Deep Dive into Zone Footfall Traffic
Assume that your store is a website and each department or zone is a web page. Counting the total traffic on your website is good, but measuring the traffic of each zone separately is even better and more insightful. Ultima Prime lets you count and analyze visitor traffic in each store department, showing you which zones perform best.
Increase Dwell Times, Increase Sales.
Ultima Prime sensors can monitor specific zones, collect data, turn it into meaningful and actionable insights, and show how much time customers spend in specific zones. You can use this data to improve your poorly performing zones and create new data-driven marketing campaigns or discounts.
Discover Most and Least Popular Paths
Visitor Flow data generated by the Ultima Prime sensor is similar to website behavior flow on Google Analytics. Web users land on a page and then navigate to other pages. Similarly, visitors also navigate through other zones after entering your store. Visitor Flow provides you with the most and the least popular paths in your zones. Understanding and managing visitor flow is important for retailers as it can positively impact customer experience, sales, and store operations.
Ultima Prime
Discover the Power of Zone Analytics
Leverage heatmaps and visitor flow data generated by Ultima Prime’s fisheye sensor. Optimize your store layout, product placement, and pricing with accurate visitor data.
API Integrations
Boost your productivity with seamless API integrations across your existing apps. Connect point-of-sale (POS) systems and more to streamline your workflow. Build powerful connections between our products and your apps now to optimize workflows and increase efficiency.
Industries We Serve
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